We look forward to a long partnership with Horseshoe.” “Rebranding as Horseshoe signals a commitment to our city, to our north riverfront, and to our efforts to promote the type of destination entertainment that all great downtowns have in common. “Horseshoe’s investment not only means a new look for this anchor riverfront institution, it also means more jobs for our metro and more activity on Laclede’s Landing,” said Hall. “We’ve received nothing but positive feedback for the brand and we couldn’t be more excited to welcome our guests to the legendary Horseshoe.”įollowing the ribbon cutting, the group went inside to enjoy celebratory cake, pastries and pizza and pasta from The Slice Pizzeria and Pasta and a reception at Cinder House at the luxurious Four Seasons Hotel St. “We’re thrilled to officially become Horseshoe St. Louis entrance sign where the ribbon cutting took place. Jason Hall gave remarks prior to the group walking over to the newly constructed Horseshoe St. Louis SVP & General Manager Brian Marsh and CEO of Greater St. LouisĪ ribbon-cutting ceremony took place with more than 100 Horseshoe team members, city officials, Caesars Entertainment executives and the public gathered for the celebration.Ĭaesars Entertainment Regional President Bill Reeg, Horseshoe St. Lumière Place Casino & Hotel formally transitioned on Tuesday to Horseshoe St.
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